Transparent Pricing
Pay for results,
not promises
No hidden fees. No long-term contracts required. Start free, then pay only when appointments land on your calendar.
Get Started
14-Day Free Trial
Experience the full Apptd system — outreach, follow-up, booking — before spending a dollar.
$0
Free for 14 days · No credit card required
- Full AI outreach and follow-up
- Up to 5 appointments booked
- Email + SMS sequences
- Calendar integration
- Dedicated onboarding call
Book intro call →
Most Popular
Starter
Starter
The proven way to start. Base retainer covers setup and research; per-appointment keeps us hungry.
$500
/month base + $50 per appointment booked
- Everything in Free Trial
- Unlimited outreach campaigns
- AI lead qualification
- Pay only for confirmed bookings
- Weekly performance reporting
- Dedicated account manager
Start with Starter →
Scale Up
Growth
For businesses ready to dominate their market. Appointments included — no per-unit surprises.
$1,500
/month · 30 appointments included
- Everything in Starter
- Up to 30 appointments/month included
- Priority AI model access
- Multi-channel (email + SMS + voice)
- CRM integrations (HubSpot, Salesforce)
- Bi-weekly strategy calls
Start with Growth →
ROI Calculator
The math is hard to argue with
One closed deal pays for months of Apptd. Here's what the numbers look like for roofing — the industry we know best.
Starter Plan — Roofing Business
Monthly retainer
$500
Average appointments booked
20/month
Per-appointment cost
20 × $50 = $1,000
Total monthly spend
$1,500
Average roofing job value
$10,000
Break-even at
1 closed deal
One deal covers everything.
Average roofing job: $10,000. Average close rate from qualified appointments: 30–40%.
At 20 appointments per month, you're closing 6–8 jobs — that's $60,000–$80,000 in revenue from a $1,500 investment.
The break-even is 1 closed deal every 20 appointments. Everything after that is profit.
Why it works
Built for service businesses
⚡
90-second response
Apptd contacts every new lead within 90 seconds. Industry average is 47 hours. You win before competitors even wake up.
🎯
Qualified before booked
AI screens every lead before booking. You only see confirmed appointments with budget, timeline, and intent verified.
🔒
Cancel any time
No long-term contracts. If the appointments aren't worth the cost, cancel with 30 days notice. We earn your business every month.
Start booking appointments
this week
14 days free. No setup fees. Your first booked appointment or we extend the trial.