Agencies charge by the hour. Scheduling tools wait for you to do the selling. Apptd handles the whole pipeline — for a fraction of the cost.
Real numbers from a Texas roofer's first 60 days with Apptd.
| Apptd AI pipeline | Agencies Belkins / Callbox | Scheduling Tools Calendly | In-House SDR Full-time hire | |
|---|---|---|---|---|
| Monthly cost |
$500 – $1,500 ✓ Best value |
$2,000 – $15,000 Hidden in contracts |
$0 – $20 Tool only — you still sell |
$5,000 – $8,000+ Salary + benefits + overhead |
| Pricing transparency | Public — on the website ✓ No surprises |
Hidden — quote on call | Public | N/A — full-time hire |
| Time to first appointment | 48 hours ✓ Fastest |
4 – 8 weeks Onboarding, ICP, sequences |
Depends entirely on you You still find & contact leads |
2 – 3 months Hire → onboard → ramp |
| Who finds leads | AI ✓ Hands-free |
Human SDR team | You do | Your SDR |
| Who handles follow-ups & objections | AI — 24/7, never forgets ✓ Zero drop-off |
Human SDRs Quality varies by rep |
You do | Your SDR Sick days, turnover risk |
| Contract length | Month-to-month ✓ Cancel any time |
6 – 12 month Locked in regardless of results |
Month-to-month | Full-time hire Legal obligations to terminate |
Belkins and Callbox employ full SDR teams — base salary, benefits, management overhead. That $2K–$15K/mo minimum isn't margin — it's payroll. We don't have that cost. So you don't pay it.
Calendly solves one problem: getting a booked slot once someone already wants to meet. It doesn't prospect, doesn't follow up, doesn't qualify. Apptd handles the whole pipeline — from cold lead to confirmed appointment in 48 hours.
Hiring a sales rep means months of recruiting, onboarding, and ramp time before you see results — plus real legal and financial exposure when things don't work out. Apptd is live in 48 hours and scales up or down instantly.
14-day free trial. No setup fees. First appointment or we extend the trial.