Built for Roofing Companies

Stop Chasing Storm-Season Leads
That Never Call Back

Apptd's AI finds homeowners who need roof work right now and books them straight onto your calendar. You quote, you close.

63 leads sourced
29 appts booked
11 deals closed
$147K revenue

Real numbers from a Texas roofer's first 60 days with Apptd.

Three problems killing your pipeline

📋

Insurance leads are saturated

Every restoration contractor in your market is chasing the same ClaimFlow and HomeAdvisor leads. By the time you call, they've already had 6 contractors quote them. The win rate on shared leads is 8% — and it's falling.

🚪

Door-knocking burns 8 hours for 1 quote

Storm chasers knock 60 doors to get one sit-down. That's a full day of labor, fuel, and your best rep's energy — for one qualified lead. The math doesn't work at $10–$15K average job size.

💸

Agencies want $2K–$15K/month with 3-month contracts

Outbound agencies like Belkins and Callbox charge for their SDR headcount, not your results. You're locked into a 3-month minimum before you can walk away — regardless of whether appointments show up.

How it works for roofing

1

AI scans Google Maps, storm zones, and recent permits

We cross-reference NOAA storm data, county permit records, and Google Maps reviews to surface homeowners who are actively in market right now — not cold lists of random addresses. If their area had hail in the last 90 days and they haven't pulled a roofing permit yet, they're a target.

2

AI emails and texts homeowners with personalized hooks

Every outreach is written for that specific homeowner — not a mail-merge blast. The AI references their neighborhood, the storm date, and their home type. It follows up 4–6 times across email and SMS over 14 days. Response rate on personalized sequences is 8–14× higher than generic blasts.

3

Qualified appointments land on your calendar

Only confirmed, screened bookings hit your calendar. Before booking, the AI verifies budget range, timeline to replace, and whether they've already contacted another contractor. You show up to quote — not to discover it was a tire-kicker.

One job. Six months paid.

One $15K roof closed covers 6 months of Starter.

At a 5% close rate on 29 appointments, that's $30K–$75K in pipeline per month. Most roofers close 25–40% of qualified sit-downs — so the real number is often 3–5× that.

Growth
$1,500
/month  ·  30 appointments included
Start with Growth →

What a month looks like

Real numbers from a mid-sized restoration contractor in a hail-active market. This is what Starter delivers at month 2.

Apptd Monthly Report — Roofing
May 2026
63
Qualified roofing
leads generated
29
Appointments
booked & confirmed
11
Jobs closed
(reported)
$147K
Est. revenue
generated

See what your prospects receive

Expand to read the exact email Apptd would send on your behalf.

Subject: Quick question about your roof, [Homeowner First Name]
From: Ryan at Apex Roofing <outreach@apptd.io>
Hi [Homeowner],
Noticed your neighborhood in [ZIP] got hit by that hailstorm on May 14th — I'm reaching out because we've been doing free inspection appointments for homeowners in the area before they file with insurance.
Most roofs in your zone had measurable impact above 1.5 inches. That usually qualifies for a full replacement under homeowners insurance at zero out-of-pocket — but the window to file is 12 months from the storm date.
I have a 20-minute inspection slot open on Thursday at 2pm or Friday morning. I can confirm the damage on the spot and walk you through the claim process if it's warranted — no obligation.
Worth 20 minutes?
— Ryan
Apex Roofing · Licensed & Insured · (555) 000-0001

Apptd vs. what roofers typically use

Apptd
Agencies (Belkins, etc.)
Monthly cost
$500 + $50/apptBest
$4,000–$15,000/mo
Contract
Cancel anytimeBest
3-month minimum
Time to first appt
48 hoursBest
4–8 weeks (onboarding)
Lead source
Storm zones + permitsBest
Shared / purchased lists
Qualified before booking
Yes — budget + timeline verified
Varies by rep quality
Per-appt cost
$50 flatBest
$150–$400+ per booked lead

Belkins charges $4K/mo with a 3-month minimum — Apptd is $500 + per-appt, cancel anytime.

Book a 5-minute call with Ryan

Tell us your market, your average job size, and how many appointments you want per month. We'll tell you what's realistic — no fluff.

No setup fee. No long-term contract. First 5 appointments free during trial.